We are excited to introduce our guests Christine Jacob and Don Grant. Christine is a Lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW. With over 20 years of industry experience and a PhD in Technology Adoption in Healthcare, Christine is a seasoned healthcare executive that held several leading international positions in major Pharma companies. Don is a Leader in Patient Engagement and Active Patient Partner in Healthcare Research. He is accomplished at building equity in difficult markets with complex products and proficient at participating in, and evaluating patient engagement, caregiver proposals and Patient Partner inspired research workshops. In this episode we discuss the importance of healthcare research in dissemination of evidence-based information in this infodemic era and how technologies like AI and ML can help create more accurate and data-driven strategies.