We are excited to introduce our guest Julia Walsh. She is the CEO of Brand Medicine International, is a global pioneer in the analysis of big search data for strategic health insights (aka #SearchListeningHealth). Her work has been hailed as a ‘gamechanger for Pharma’ and recognised by Reuters as a Top Trend in Patient Engagement. In 2021 she was a keynote alongside Dr Norman Swan at the annual ARCS conference on the topic of Science in the Age of Misinformation. In this episode we discuss how healthcare businesses can build a credible brand with evidence-based and reliable content catered to the user’s search behavior online.